About Digital Reflection

Digital Reflection is a division of comScore, Inc., one of the nation's largest and most respected Internet research firms. Our goal is to help companies understand how people are using the Internet across the many new Internet-capable devices in their homes. When companies better understand how people are using their products and services, they can give users more of what they want and need.

Digital Reflection uses research hardware to measure how the Internet is being used within our members' homes. In order to participate in this research community, we ask that members install hardware that will monitor all of the Internet activity on the home's Internet connection. This way Digital Reflection can develop an understanding of how the Internet is being used across all devices, including desktops, laptops, tablets, mobile phones, gaming consoles, and any other devices using the home's WiFi connection.

Our member's Internet usage data is aggregated with other panel member's data in order to create research reports for businesses around the world. These research reports never contain any personally identifiable information. Moreover, as a research organization, our goal is to understand members' browsing and buying habits - not influence them. To that end, we do not advertise on our site, nor do we use any personal information that members provide us to advertise or market products or services to them.